Sometimes we get so caught up in sending emails to promote our business or book, that we forget the personal touch that can be held and felt in the form of a greeting card.  When was the last time you sent something with a personal touch by mail to sell your book or publication?

An idea that seems to make sense to me is to find a service that will allow you to put, if appropriate, the cover picture of your book on the card, and write your greeting inside.  Some will do the mailing for you, others allow you do set up the card just the way you like it online, whether they be a christmas cards online service or similar, then have the cards sent to you so you can personalize them with your own signature and a brief note if time allows.  This is something tangible that a person can enjoy…not done in the hasty less personal way of a mass emailing.  Oh, I’m not saying you shouldn’t send an email too, maybe a follow-up, but don’t forget the power of the personal touch…and be sincere.